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US chicken chain set to ruffle feathers in Cardiff

Popular US brand Slim Chickens is winging its way to Cardiff for the launch of its first regional restaurant outside of London.

Fans of American cuisine will be able to get their hands on Slim Chicken’s signature buttermilk marinated, hand-breaded chicken tenders, which are freshly prepared to order. The menu will also feature chicken sandwiches and chicken wings, as well as quintessential Southern sides, including 13 dipping sauces, mac and cheese, fried pickles and Texas toast. For those with a sweet tooth, there will be milkshakes, fried pies and jar desserts.

The ambience and hospitality of the Cardiff restaurant will echo its Southern US roots, with a relaxed, fun vibe, American sports shown on TV and modern blues music playing in the background.

With a focus on delivering a great experience, along with good quality and great value food, served speedily and with a smile, the Cardiff restaurant will also have ordering kiosks, a refillable drinks station and will run a click and collect service, so that there is no need to queue. 

Already a huge hit with over 80 outlets in the US, Slim Chickens opened its first flagship UK restaurant just off Oxford Street six months ago to much social media hype and queues of people.

With the London restaurant trading ahead of expectations, BRG aims to open Slim Chickens Cardiff before Christmas, with plans to roll out the fast-casual restaurant chain to other cities across the UK next year.

Boparan Restaurant Group (BRG), who secured a UK franchise deal with Slim Chickens USA at the start of the year, has signed a lease for a 92-cover restaurant in St David’s, Cardiff.

On opening its first regional restaurant in the Cardiff, Tom Crowley, CEO of BRG said: “Cardiff is a lively city with a growing student population and booming food scene. It was the obvious choice for us to open our first regional restaurant outside of London. There is something totally unique about Slims with its freshly cooked chicken, house sauces, modern blues music and awesome hospitality. We can’t wait to bring a little bit of the Southern States of America to Cardiff and we believe it’s going to be a big hit.”

Several launch parties and a promotional tour are planned for the Cardiff launch, so the brand is urging consumers to follow its social media channels @slimchickensuk for the latest updates and to download the ‘Slim Chickens UK’ app for a special treat when they officially open.

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Boparan Restaurant Group stands up for frontline services

With a busy summer now over and another testing winter in store for Britain’s frontline service personnel, leading casual dining group, Boparan Restaurants is introducing new offers to reduce the pressure on the pockets of the country’s tens of thousands emergency sector workers across its Giraffe, Ed’s Easy Diner & Harry Ramsden’s restaurants.


The 75 strong group is introducing the new offers in all its company-owned restaurants nationwide to support police and fire fighters as well as all NHS staff. A range of local initiatives will be implemented within individual stores, as well as a group-wide 50% discount on food to frontline service personnel throughout the winter months.


Tom Crowley, CEO of the Boparan Restaurant Group comments;

“Like many in our industry, we have supported frontline service staff for a number of years in response to the well documented pressures this sector faces daily, both on and off-duty. We are therefore pleased to be in a position to ‘halve the food bill’ with our frontline services to demonstrate, if only in a small way our ongoing support and appreciation for the priceless contribution they make to our society 365/24/7.”


Frontline service personnel can find details of participating stores online at, and

Giraffe & Ed’s Easy Diner enter first retail partnership

Boparan Restaurant Group (BRG) confirms it has entered into partnership with leading retailer Tesco for the launch of the debut retail ranges from two of its popular brands.


From today, a variety of big flavour, world dishes from Giraffe and tasty US inspired desserts from Ed’s Easy Diner will be available for purchase in over 300 Tesco stores nationwide, as well as online at


Included in the new appetiser range from Giraffe, and priced at £2.50 each, are Patatas Bravas, Harissa Spiced Lamb Kofta, Pulled Beef Empanada and Fiery Korean Wings. Giraffe’s selection of main courses, each priced at £4, include Malay Vegetable Curry, Sri Lankan Prawn Curry, Lamb Tagine, Chicken Tinga, Katsu Breaded Chicken and Tamarind Duck Noodles, whilst Ed’s Easy Diner desserts options, Cookie Dough and Banoffee Pie, are each available for just £3. Serving sizes of every item are for two people.


Tesco Buyer Sonia Morland notes;

“We’re delighted to be launch partners with Giraffe and Ed’s, and to have the opportunity to introduce the debut retail ranges of two well established and popular brands into our stores. It is also especially pleasing that Tesco shoppers will be the first to enjoy these new ranges, particularly since they offer the ideal solution for customers looking to treat themselves and their families to something more adventurous at mealtimes.”


 Tom Crowley, CEO of BRG comments;

“As we continue to develop our Giraffe and Ed’s Easy Diner brands, it is great to be entering the retail arena with an experienced and market-leading partner like Tesco.  In the case of Giraffe, we are launching some brilliant new dishes representing the brand’s strength in classic and emerging flavours from across the globe, whilst our dessert choices from Ed’s Easy Diner are true American classics. This is great news for Giraffe and Ed’s loyal customer base, who will now be able to access our brands through a new channel.”


Crowley also confirms that, in partnership with Tesco, decisions on future additional store locations and dish range expansion will be reviewed later this year.