Giraffe & Ed’s Easy Diner enter first retail partnership

Boparan Restaurant Group (BRG) confirms it has entered into partnership with leading retailer Tesco for the launch of the debut retail ranges from two of its popular brands.

 

From today, a variety of big flavour, world dishes from Giraffe and tasty US inspired desserts from Ed’s Easy Diner will be available for purchase in over 300 Tesco stores nationwide, as well as online at www.tesco.com.

 

Included in the new appetiser range from Giraffe, and priced at £2.50 each, are Patatas Bravas, Harissa Spiced Lamb Kofta, Pulled Beef Empanada and Fiery Korean Wings. Giraffe’s selection of main courses, each priced at £4, include Malay Vegetable Curry, Sri Lankan Prawn Curry, Lamb Tagine, Chicken Tinga, Katsu Breaded Chicken and Tamarind Duck Noodles, whilst Ed’s Easy Diner desserts options, Cookie Dough and Banoffee Pie, are each available for just £3. Serving sizes of every item are for two people.

 

Tesco Buyer Sonia Morland notes;

“We’re delighted to be launch partners with Giraffe and Ed’s, and to have the opportunity to introduce the debut retail ranges of two well established and popular brands into our stores. It is also especially pleasing that Tesco shoppers will be the first to enjoy these new ranges, particularly since they offer the ideal solution for customers looking to treat themselves and their families to something more adventurous at mealtimes.”

 

 Tom Crowley, CEO of BRG comments;

“As we continue to develop our Giraffe and Ed’s Easy Diner brands, it is great to be entering the retail arena with an experienced and market-leading partner like Tesco.  In the case of Giraffe, we are launching some brilliant new dishes representing the brand’s strength in classic and emerging flavours from across the globe, whilst our dessert choices from Ed’s Easy Diner are true American classics. This is great news for Giraffe and Ed’s loyal customer base, who will now be able to access our brands through a new channel.”

 

Crowley also confirms that, in partnership with Tesco, decisions on future additional store locations and dish range expansion will be reviewed later this year.

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